Archive for the ‘Bella Outdoor Living wood fired ovens’ Category

Forno Bravo Full Service Showroom -The Arch- Is Your Golden Ticket!

Are you thinking about buying a wood-fired oven but you aren’t sure just where to look? May I recommend what not to do, and then provide you with some great advice?  There are “online operations”  who fight tooth and nail to undercut thebig box store 2 smaller showrooms in the country but they will likely cost you more and service is out the window, there are the “online super stores” where you can’t talk to ANYONE, and they’re so large you wouldn’t know where your product is coming from, and once shipping is factored in  m a y b e you’ll save twenty five dollars, or, maybe it’ll cost you more down the line because you had no advice at all? Or possibly, there’s a big box store with a competitive product that  looks pretty darn dazzling at first sight… oh, the power of impulse purchasing! but  the salesperson (if you can find one),  doesn’t know diddly-squat about the product, and you can forget any followup service.

goldenticket2Here’s my advice: Take the time to call or visit Jim and Cathy at The Arch who have been reputable full-service dealers of Forno Bravo wood-fired ovens and fireplace units and Forno Bravo’s accessory line since 2009. More recently, they added Forno Bravo’s exciting new Bella Outdoor Living premium stainless line which makes for a well-rounded offering.

We work hard every day to provide full service from the moment you contact us with questions about everything you want to know about the best wood-fired oven for you  to the day the final brick is in place in your back yard or businesses.image001 Even after that final brick is set, we enjoy hearing from you about your experiences whether you are exploring different types of pizza flour, managing your new commercial oven (a major investment) at your deli, or wondering how to get those pizzas to slide off the peel without ball bearing cornmeal pieces wedged in the bottom of the crust.  (i.e. You don’t use corn meal because they tend to burn and get very hard …semolina works better )

382142_10100413282390598_2706778_52385070_1337659851_n copyRecently a customer visited our showroom, as they often have since purchasing an oven from us a couple of years ago. With great enthusiasm, he discussed  hydration levels in dough with us for almost an hour.   Our customers had taken a class in Charlotte with an accomplished chef and they were very excited to share their experiences with us. It was fun to talk about dough! I wonder what customer service at the big box store would have done with that conversation. Oh, that’s right, there wouldn’t have been a conversation!

The fact that Jim has been a professional mason in the Asheville area for over thirty years and Cathy has an interior design background means you will get a sincere interest  in your project and professional experience to go with it. We can’t claim to be chefs because we are not, but we are delighted that the food from our own Forno Bravo oven is quite exceptional!  That’s what wood-fired cooking is all about- great food and friends and a connection with fire!  Because we’ve been baking, roasting and grilling for years, we can speak from experience about fire wood, temperatures, accessories,  commercial considerations, heat retention, installations, cooking tips, and so much more. !cid_A12C0AD8- I have great respect for Jim’s masonry talent. I recall a customer from Hilton Head who had a beautiful outdoor kitchen installed  reminding Jim that he is a master at his craft. Jim can give you a fair price for a complete installation, and we always give you a fair price for Forno Bravo products. DSC_0007 (1128 x 748) We also give design advice such as  practical heights for counters, considerations to traffic patterns as you navigate long handled peels and proximity to your kitchen.  It’s our daily conversation, but to others it’s experience that is well worth it. We hope you will support  our business by giving us a call at 828 253 5455 or completing this contact form.

We look forward to working with you!

Our showroom can be located at 2000 Riverside Drive Unit 10, Asheville, NC 28804 or visit our website at:  Hours: T-F 9:30-5:30, Sat 10-3


Industrial Space Provides New Possibilities For The Arch!

December 12, 2014 1 comment

The Arch has moved once again!  We’ve moved into a space that at one time was the old power house of what long ago serviced the Burlington Industries textiles manufacturing plant but is now The Riverside Business Park.  We moved just  a few hundred feet from our previous location within the park so if you’re looking  at a GPS map, that famous little red arrow marker points to the same spot!


How many layers of paint were here?

The building definitely presented us with some huge challenges, but with all the  meandering metal pipes and metal boxes- (most of which I have no idea of their functions),  they are now part of the overall “industrial look” that we simply work with..or around.


Reminds me of an old greasy oven

Fortunately we have maintained the same contact address   as we simply moved “Unit 10” with us.
The space was clearly in very sad condition before we moved into it as you can see from these “before” photos. The many shades of paint and crumbling ceiling raised more than one eyebrow when we considered the space originally, in fact, at first, I for one, said ” NO”!

Doors being installed

 Then gradually, with the help of the park, and a closer look at the space, we accepted the challenge and recognized that it is going to function well for us. The high ceiling, natural light, upper loft work area and the outside awning are positive attributes of the space. Front doors were added, zero VOC paint was sprayed throughout the space, we built in some upper loft half walls and Jim wasted no time applying American Clay on a few of the walls (..there’s always more walls to cover with this amazing clay!). We still have a lot of work to do, but we’re here and we welcome everyone!

Alan Tilson with Indow Windows is in the upper loft (come in and discuss these energy efficient interior window inserts),  and Roxanne’s  “satellite” location for Amazing Capes takes up the other wing. !!! Check out her website too!
We have easy parking and the same great sustainable products and some new additions such as this sweet small portable stainless steel wood fired outdoor oven shown below.
Some of what The Arch offers: American Clay Earth Plaster and workshop offerings, Forno Bravo  ovens and outdoor fireplace units for residential and commercial locations, Bella Outdoor Living wood fired ovens,  one of Asheville’s best selections of sustainable flooring, Vermont Natural Coatings for floors, furniture, decks and exterior siding,  home accents and art tile.

Getting things into place. More finishes to apply!

Shown here are some home accents such as doorbells, switchplates, and natural beeswax candles.

Shown here are some home accents such as doorbells, switchplates, and natural beeswax candles.

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Under the awning there’s much to do, but soon we’ll be featuring an outdoor kitchen and hold demos with our wood- fired ovens! Benches and planters will be added.

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Come in and see our newest oven featured: Bella Outdoor Living NanoC22 wood fired premium stainless steel oven!

In our next blog post we plan to share images of The Nano C22 in action, fired up under the outside awning. We’ll be  cooking some delicious appetizers! We are taking orders ( on the ovens), so come on in and take a look! There are larger units and drop-in options. Call us for details. 828 253 5455

Visit us at our new location at The Arch, 2000 Riverside Drive  Unit 10, Asheville, NC 28804  828 253 5455 Visit our website for hours of operation.